Paramount Plus Will Launch on March 4, Replacing CBS All Access

  • Paramount Plus Will Launch on March 4, Replacing CBS All Access

Paramount Plus Will Launch on March 4, Replacing CBS All Access

ViacomCBS confirmed today (Jan. 19) plans to launch its Paramount+ streaming service in the US on March 4, months after the media conglomerate first revealed it would be rebranding CBS All Access to Paramount+.

While CBS All Access gets a makeover, Showtime OTT will continue largely unchanged and will remain a separate service from Paramount+.

Paramount+ will roll out across the U.S., Canada and Latin America on March 4 while other global markets are phased in throughout the year. ViacomCBS will host a virtual investor presentation on February 24 to detail the company's evolving streaming strategy as well as fourth-quarter and full-year financial results for 2020. However, Canada won't receive the expanded lineup until later in 2021. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

The fuller service will include movies and shows from a wider range of channels and studios, including Paramount, BET, and MTV. Which is expected to be a two-hour live stream.

The CBS All Access rebrand will also make it available beyond North America. Paramount Plus will be available in Australia, Latin America, and Nordic countries sometime in 2021.

CBS All Access already has a portfolio of originals, including "Star Trek: Discovery" and "The Good Fight".

CBS All Access launched in the fall of 2014 with the promise of both live TV viewing through dozens of local CBS affiliates, including National Football League games, and an expansive selection of previously completed and ongoing CBS programming.

Paramount's movie library contains the Mission: Impossible collection, the 4 Indiana Jones movies, Shrek, The Transformers, and Jack Ryan (the Tom Clancy character's movie collection, not the Amazon Prime TV collection), along with Oscar-winning fare like The Godfather and its sequels.

Whether or not that helps isn't certain.

ViacomCBS in November said its paid domestic streaming subscribers for CBS All Access and Showtime reached a combined 17.9 million, up 72% from the same time in the prior year. That's not counting established streaming giants like Netflix, which had 72.9 million subscribers in the U.S. alone in the second quarter of this year. And likely the reason why ViacomCBS went with that name.