India’s smartphone market hits record 50 million units in Q3

  • India’s smartphone market hits record 50 million units in Q3

India’s smartphone market hits record 50 million units in Q3

Xiaomi is still the market leader and shipped close to 13.1 million units in the third quarter of 2020.

It might not be reflected in the table above, but Canalys also noted that Apple delivered double-digit growth in India, delivering almost 800,000 units.

The market share of Samsung has increased by 10% in India in comparison to the previous quarter, but still they have been beaten by Xiaomi.

As per a new report by Canalys, this marks an all-time record for smartphone shipments in a single quarter in India.

It does look like smartphone vendors in India have left the Covid-19 blues behind them.

Canalys said that Samsung has regained the second spot from Vivo with its "aggressive product portfolio and pricing strategy" working for the South Korean giant.

Vivo is in the third position with a market share of 17% by beating Realme which is at the fourth position with a market share of 11%. All the other smartphone brands round up to a 6.3% market share together, which is embarrassingly lower than the fifth-placed Oppo. Xiaomi's Jain said, "During the festive season past year, we sold over 12 million units in the market, out of which more than 8 million were smartphones". "Apple is finally paying attention to India. Not to forget, Apple's pricing strategy for its new iPhones in India needs serious consideration", Doshi said. Collectively, Chinese vendors accounted for 76 per cent of all smartphones shipped this quarter, growing from 74 per cent in the year ago period. "Ongoing tension between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass market customers", said Canalys research analyst, Varun Kannan. These five companies control 93.6% of the Indian market. The government is also pushing for "self-reliance", but as the Canalys' report suggests, it does not show any effects yet. "The government, slowly but surely reducing restrictions on movement after a three month lockdown, has created the flawless atmosphere for sustained growth".

Canalys Analyst Adwait Mardikar said, "The government slowly but surely reducing restrictions on movement after a three-month lockdown has created the flawless atmosphere for sustained growth". He added that online channels are also winning big with plenty of devices launching ahead of the festive season.