Facebook testing 'Nextdoor'-like feature called Neighborhoods

  • Facebook testing 'Nextdoor'-like feature called Neighborhoods

Facebook testing 'Nextdoor'-like feature called Neighborhoods

Facebook might be stepping on Nextdoor's turf with a brand new feature for the popular social media app that will help users be able to connect with the people who live near them.

According to screenshots shared by social media consultant Matt Navarra on Twitter, the user will be required to enter a user's address and create a unique "neighbourhood profile". Facebook may use the new feature to give users hyperlocal adverts, Navarra said.

Several other images from this Facebook feature display messages that state that the group is still under the community standards that govern every Facebook group.

Facebook is already said to be testing this feature called "Neighborhoods" in Calgary, Canada and may roll out to more people if this is a success.

"More than ever, people are using Facebook to participate in their local communities", the Facebook spokesperson was quoted as saying.

It was announced that Facebook is rolling out a quite limited test of Neighborhoods, which is a dedicated space positioned within Facebook to help people connect with other people living near them. It will be interesting to see how Facebook Neighborhoods looks to dodge this bullet.

Users can invite friends to join and ask them to answer questions about their neighborhood, share photos, and they can leave or switch neighborhoods at any time. As per a report by The Verge, Facebook has plans to monetise this service as well and will show "relevant ads" in your locality.

The application is designed so that you can connect with other close people.

It also tells users not to spam the feature "with content that doesn't add value to most neighbours".

Or, to complain: my own local group that I help admin did all of the above, but also a place for people to virtually hand-wring about the crowded (and illegal) festival atmosphere in the local park, and then to galvanize feedback and support, which helped us as a community present the problem to our local councilors to get the situation (sort of, finally) resolved. Users would be encouraged by the company to keep things clean and be inclusive to everyone wishing to be a part of the "Neighborhood".

Although this is a new outing for Facebook, hypersocial networking isn't really a new concept. On the other, consider how Facebook has been building out its Marketplace and providing more resources for local businesses to spur them to advertise.