Denver's NBA, NHL home goes from Pepsi Center to Ball Arena

  • Denver's NBA, NHL home goes from Pepsi Center to Ball Arena

Denver's NBA, NHL home goes from Pepsi Center to Ball Arena

"This is an important moment in sports and entertainment, and we are proud to partner with Kroenke Sports & Entertainment to advance sustainability in venues by implementing real-world solutions to the packaging waste crisis", said John A Hayes, chairman, president and chief executive of Ball Corporation.

Arsenal's owners Kroenke Sports & Entertainment (KSE) have similar deals with Ball Corporation across their other sports franchises: NBA's Denver Nuggets, NHL's Colorado Avalanche, NLL's Colorado Mammoth and NFL's Los Angeles Rams.

According to a press release sent out early Thursday, this partnership was founded on a shared vision "to advance sustainability in sports and entertainment by strengthening in-venue aluminum recycling, providing fans with a more environmentally friendly fan experience and showcasing aluminum beverage packaging as the most sustainable choice".

The artist colloquially known as "The Can" has now been crushed because its new name is Ball Arena.

In Los Angeles, Ball will become the official Infinitely Recyclable Aluminum Packaging Partner of SoFi Stadium and the Los Angeles Rams.

At Ball Arena, Ball will be KSE's official and exclusive sustainability partner, and there are plans to totally transition away from plastic to aluminium beverage packaging, with the goal of implementing a closed loop system by 2022.

"Our goal in selecting a long-term worldwide venues partner was to find a Colorado-based company with global renown to grow side-by-side with our talented young teams", KSE founder and chairman E. Stanley Kroenke said.

In addition, the partners will focus on educating the community on the importance of aluminum recycling.

The lightweight Ball Aluminum Cup made its debut at the Pepsi Center in 2019 and also is available at the University of Colorado's Folsom Field and other venues.

Arsenal have agreed an official partnership with global aluminium packaging company Ball Corporation in a co-operation created to help the club and its fans reduce their impact on the environment. "We look forward to continuing to work with KSE to bring about positive change for years to come".