Facebook to ban anti-vaccination ads

  • Facebook to ban anti-vaccination ads

Facebook to ban anti-vaccination ads

However, unpaid posts by anti-vaxxers that discourage vaccines will also be allowed by the platform.

On Tuesday, Facebook announced a new policy banning ads that discourage the use of vaccines. Last month, they also made a decision to stop groups that give other Facebook users health advice, as these groups can become unsafe vectors for disinformation and can lead people to believe things that aren't true about the medical community or medicine in general.

However, there are some caveats.

However, the company also stated that adverts which "advocate for or against legislation or government policies around vaccines" (including for Covid-19) will still be allowed. Anyone running these ads must be authorized and include a "paid for by" label so people can see who is funding the messages, Facebook added. "We regularly refine our approach around ads that are about social issues to capture debates and discussions around sensitive topics happening on Facebook". "Vaccines are no different". This campaign will be expanded to other countries in the coming weeks. And organic misinformation that promotes anti-vax rhetoric won't be prohibited, either.

Facebook has announced it will be banning all advertisements from anti-vaccination groups.

The company previously rejected ads that contained misinformation about vaccines.

Facebook has always been accused by conservatives of censorship, and has been particularly active in clamping down on fringe content in recent weeks.

The latest changes in policy come as various conspiracy theories about the ongoing pandemic spread through social media, fueling anti-lockdown protests. Many social media platforms have taken a step on these myths. Buzzfeed News reported of the problem in January of this year.

Will analyse conversations on vaccines: Facebook's Insights for Impact (part of its Data for Good Program) will work with UNICEF and other nonprofits to "share aggregated insights" from public posts on "how people are talking about vaccines". Along with this pandemic, many fake rumours are also spreading. That loophole will now be closed to avoid undermining a flu vaccination public health campaign. Their researchers found that these groups often "radicalize" those who are skeptical.

In 2019, the World Health Organization declared "vaccine hesitancy" as a public health threat. But if you want to run ads that denounce government policies on vaccines-including attempts to create a COVID-19 vaccine-then go ahead.