Taco Bell debuts custom Jalapeño Noir wine

  • Taco Bell debuts custom Jalapeño Noir wine

Taco Bell debuts custom Jalapeño Noir wine

Starting five years ago, Taco Bell crossed over into boozy beverages, offering liquor-spiked Mountain Dews and punches, margaritas, and even its first branded lager, which seem to make sense with such fare.

There's tons of cheese on Taco Bell's menu, so a wine to pair with it is a natural next step.

The wine will be made available beginning Wednesday on Taco Bell's Canada website, and in Ontario, CNN reported.

They stated the wine pairs well with their Toasted Cheesy Chalupa.

Taco Bell Canada's new Jalapeno Noir wine might have Americans running for the (northern) border.

It's unclear if the wine will make its USA debut once the Toasted Cheesy Chalupa rolls out in November.

"Wine and cheese are simply meant to be together, so launching a new wine to go with the craveable, cheddary Toasted Cheesy Chalupa made ideal sense", Kat Garcia, the company's director of brand marketing, said in the announcement. "At Taco Bell Canada, we love to raise our glass to big, bold ideas that elevate our menu items, and pairing our Toasted Cheesy Chalupa with this Jalapeño Noir is no exception".

In the mean time, some Taco Bell restaurants in the USA sell both food and assorted boozy drinks (just not the custom wine) at its Cantina locations. Three different "collector's edition" labels will be available for those who want to complete their collection. Kellogg's sold a combination of a boxed red wine and Cheez-Its snacks.