Apple One bundle includes Apple Music, Apple TV+, Apple Arcade and more

  • Apple One bundle includes Apple Music, Apple TV+, Apple Arcade and more

Apple One bundle includes Apple Music, Apple TV+, Apple Arcade and more

So, for example, if you have already paid for Apple Music for the year, you will not be charged again.

Apple has no large e-commerce delivery and warehouse network like Amazon's, however it has hundreds of millions of ardent hardware customers who have already embraced some of its digital subscriptions.

What's in Apple One and when will Apple release the bundles?

Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage are part of Apple One Individual.

The "Premiere" package will offer those plus News+ and the new Fitness+ That's for $29.95 a month, and can also be shared with up to six family members. The Apple One Premier plan will be available in the USA, U.K., Canada and Australia, where Apple News Plus is available and Apple Fitness Plus will launch later this year.

Apple will be offering a free 30-day trial for new subscribers to try out the bundle and Apple Card users can save an additional 3% on every payment. The Apple One Family plan saves you about $8 per month and the Premium plan is actually $25 cheaper than what you would pay for six of those services individually. At its online-only event on Tuesday, Apple unveiled a subscription bundle that includes: Spotify competitor Apple Music, streaming video-on-demand platform Apple TV+, gaming subscription Apple Arcade, cloud storage on iCloud, fitness Apple Fitness+ (not in India), and the news and magazine service Apple News+ (not in India). Unlike Prime, Apple is offering several variations at different prices. By bundling them at a discount with more popular services, usage and subscriptions could increase.

Take Apple Music and TV+, for instance. In the first three months of the year, Apple posted a quarterly record $13.3 billion in services revenue, up 17% versus the year-earlier period. Both Apple TV+ and Apple Arcade come in Rs. 99 per month. iCloud costs Rs. 75 per month (50GB), Rs. 219 per month (200GB), or Rs. 749 per month (2TB). "With Apple One, you can access the best of Apple entertainment across all your favourite devices with one simple subscription".

Apple's bundling strategy is created to encourage customers to purchase more services directly from the company, by giving them a price break compared with buying them separately - a time-tested approach long used by cable and telecom companies.