YouTube TV Raises Prices From $50/Month to $65/Month

  • YouTube TV Raises Prices From $50/Month to $65/Month

YouTube TV Raises Prices From $50/Month to $65/Month

Google announced on Tuesday that YouTube TV is increasing its price from $49.99/month to $64.99/month, marking the biggest price hike in the service's history.

This new price takes effect today for new members. Existing subscribers will see the higher fee reflected in their subsequent billing cycle on or after July 30, YouTube said.

In April 2019, YouTube TV raised its price from $40/month to $50/month.

The increases are due to the rising costs of programming for the streaming TV service as the pay TV industry collapses amid a rise in cord cutting - a trend now accelerating at even a faster pace due to the pandemic.

YouTube TV just got more expensive. This brings YouTube TV's base plan to over 85 channels.

YouTube TV will also add BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick in the future. YouTube TV no longer offers in-app purchase options for subscribing, so the $65 price applies to all users.

But for YouTube TV's some 2 million subscribers, new additions aren't always welcome.

Hulu + Live TV, the streaming service's live TV option, has raised its price three times and is now $54.99 a month. Other services, including AT&T TV Now, FuboTV and Sling have also raised prices.

YouTube has steadily added new features, like "Dark Mode", which tones down glare with a dark background, and the ability to select "Mark as Watched" on desktop and mobile devices for any TV show you've already seen.

Almost two months after announcing YouTube TV would finally be adding popular ViacomCBS channels to its service, Google has revealed the price bump that will accompany the new channels.

Now, instead of wooing consumers on price, YouTube TV focuses on feature set. The service also refreshed its Live Guide on desktop to include details on what's now airing and what'll be available to watch within the next seven days.

"We don't take these decisions lightly, and realize how hard this is for our members", Christian Oestlien, YouTube TV's vice president of product management, said in the post announcing the changes. YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus 6 accounts per household each with its own unique recommendations, and 3 concurrent streams. Now included in the YouTube TV subscription are eight new channels: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.