Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals 06/29/2020

  • Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals 06/29/2020

Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals 06/29/2020

Facebook said it would expand its policies around hate speech and prohibit a wider category of hateful language.

Other brands joining the pause late last week or over the weekend include Beam Suntory and American Honda (the latter's estimated 2019 U.S. Facebook spend was $6 million).

"We know we have more work to do, and we'll continue to work with civil rights groups, Global Alliance for Responsible Media, and other experts to develop even more tools, technology and policies to continue this fight".

The Bloomberg Billionaires Index now estimates he's worth $82.3 billion and is the fourth richest person after Amazon.com Inc.'s Jeff Bezos, Microsoft Corp.co-founder Bill Gates and LVMH Moet Hennessy titan Bernard Arnault.

Besides Diageo, Coca-Cola has also paused its paid advertising on social media platforms worldwide for at least 30 days.

Over 160 mostly USA companies have already joined the "Stop Hate for Profit" campaign in the wake of George Floyd's death, with corporations including Coca Cola, Levi's, Starbucks, and Verizon agreeing to partially or fully freeze their Facebook ad buys next month, ostensibly to try to force the social media giant to tackle hateful content online. The advertising revenue loss could hit $255m if Procter & Gamble, Facebook's biggest spender, follows through on hints it might join the boycott.

The brands boycotting the platform includes big spenders like Unilever, Coca-cola and Verizon, as well as some other smaller companies like Patagonia, REI, Lending Club and The North Face, according to a running list from Sleeping Giants.

The movement is being backed by organizations such as the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.

"We have been down this road before with Facebook", the group said in a statement. "They have made apologies in the past".

Some advertisers have been giving Facebook a thumbs-down. They have taken meagre steps after each catastrophe where their platform played a part.

During the Q&A with employees, Mr Zuckerberg went a step further.

However Finnish firms joining the boycott have not been vocal about their actions.

Zuckerberg responded Friday to the growing criticism about misinformation on the site, announcing the company would label all voting-related posts with a link encouraging users to look at its new voter information hub.

MEC's boycott came into effect on June 25, when it pulled its organic content and paid ads from Facebook and Instagram until the end of July.

Mark Zuckerberg, chief executive, said Facebook would add notes to posts that are "newsworthy" but break platform rules - following the lead of Twitter, which has used such labels on posts from President Donald Trump. Facebook, which already prohibits advertising that discriminates, also sharpened those policies on Friday with a clause saying no ads will be allowed if they label another demographic as unsafe, or if they portray immigrants, migrant groups or refugees as inferior and worthy of disgust.

"Overall, the policies we're implementing today are created to address the reality of the challenges our country is facing and how they're showing up across our community", Zuckerberg said in a post.