Amazon postponing Prime Day shopping event because of coronavirus, report says

  • Amazon postponing Prime Day shopping event because of coronavirus, report says

Amazon postponing Prime Day shopping event because of coronavirus, report says

Amazon com Inc is delaying its significant summer season buying event, Prime Day, up until at the very least August as well as anticipates a possible $100 million struck from excess gadgets it may now cost a price cut, according to inner conference notes seen by Reuters.

The report says the delay will leave Amazon with five million extra devices, like the voice-controlled Echo speakers, that it may now be forced to sell at a discount.

The delay may potentially cost Amazon $100 million in devices that it was making ready for the bargains vacation it could need to dismiss, per the documents.

"We probably have to promote sooner, be hard if we're capacity constrained", Zapolsky wrote, adding the "worst case" dollar amount is $300 million.

Amazon has also said Prime Day is typically the biggest driver of membership signups.

Though the Reuters report didn't specify a cause, the delay is most likely due to the coronavirus outbreak, which has driven people indoors and led to such an increase in online shopping that Amazon Prime deliveries may be delayed.

2019 was the most successful Prime Day ever. The event has also had ripple effects in the retail industry, with most other stores offering similar sales during the same period to attract customers, but now Amazon is reportedly delaying this year's celebration of capitalism. The figure could balloon to $300 million in a worst-case scenario. A walkout was planned for Friday at a delivery station in Chicago, according to labor and activist coalition, the latest in several protests by employees in small numbers. Amazon declined to comment. "Two strikes and you're out".

The company has been working to open additional data centers in Ireland for its cloud unit Amazon Web Services (AWS). "Some construction companies are showing reluctance to go forward".

Additionally, shipping on orders with nonessential items can take up to a month. The notes specified AWS revenue in France as a risk.