FOX Sports to air full NASCAR iRacing season after successful TV debut

  • FOX Sports to air full NASCAR iRacing season after successful TV debut

FOX Sports to air full NASCAR iRacing season after successful TV debut

The upcoming series is called FOX NASCAR iRACING, and will kick off this Sunday at the virtual version of Texas Motor Speedway. where the actual NASCAR race would've gone down.

Last Sunday's event, according to Nielsen Media Research, was the most-watched telecast on FS1 since March 12, whilst also being the highest-rated esports TV program in USA history.

The first - oh god this name is too much - eNASCAR iRacing Pro Invitational Series event on Fox Sports this past Sunday drew over 900,000 viewers this past Sunday.

Entitled FOX NASCAR iRacing, the races will be simulcast on the FOX broadcast network, FS1 and the FOX Sports app. Races will be available in Canada through FOX Sports Racing.

Last week, FS1 televised the opening race from virtual Homestead-Miami Speedway, which included a thrilling last-lap duel between race victor Denny Hamlin and the sport's perennial most popular driver, Dale Earnhardt Jr.

NASCAR isn't the only racing series to turn to esports.

"The response on social media to last Sunday's race has been incredible", Gordon said.

Elliott's started in the 20th position, due to an attempted 'virtual burnout.' Before the race began, Elliott picked lunch up at Hooters, who sponsored his would-have-been truck for the Gander Outdoor Truck and RV Series race last weekend in Atlanta. "It brought a little bit of normalcy back to the weekend and I can't wait to call the action Sunday at Texas".

Daytona 500 victor Denny Hamlin won at the virtual Miami track, followed by veteran NASCAR Cup driver Dale Earnhardt Jr. and current Cup Series driver Timmy Hill. We can also expect "a group of NASCAR dignitaries", including Dale Earnhardt, Jr and Bobby Labonte.

"We're overwhelmed by the positive feedback and encouragement sent by industry stakeholders, drivers, partners, media and most importantly, our fans", said Tim Clark, NASCAR's senior vice president and chief digital officer. Considering the event was just to appease certain race fans while introducing esports, it has now broken records and will now be recognised as a serious league, hence FOX's willingness to extend its partnership.

"These decisions are hard but necessary for the health of our company, as we work during this crisis and serve the needs of our sport in the long term", he added. Providing a platform for our fans to watch and interacting with your favorite drivers is our number one priority.