Facebook's latest News Feed update will prioritize trustworthy publishers

  • Facebook's latest News Feed update will prioritize trustworthy publishers

Facebook's latest News Feed update will prioritize trustworthy publishers

To solve its "fake news" problem, Facebook is asking its users to complete surveys on what they determine is "high quality" news content, CNBC reported Friday.

The one he describes today will prioritize what kind of news sources pop up in your Facebook News Feed, and will reward ones that Facebook thinks are "broadly trusted", based on user polls, so it can "build a sense of common ground".

The core rationale for this change, as presented by both Mark Zuckerberg and Adam Mosseri, Facebook's head of news feed, is that the explosion of media (both video and articles) on the platform has resulted in passive consumption of content, which is like mindlessly eating a pint of ice cream while watching TV; you are less likely to be fully tuned in and more likely to feel bad afterwards.

Facebook began surveying users last week on their familiarity with certain outlets and how much they trust them.

"There's too much sensationalism, misinformation and polarization in the world today", wrote Zuckerberg. A former Facebook manager recently spoke to NBC News and said that the company is only interested in growing its influence and making money.

The changes came after Facebook - and the broader tech industry - came under a barrage of criticism over its impact on society, from its role in spreading Russian propaganda and misinformation during the 2016 U.S. presidential election to its impact on childrens' mental health.

The split feed is only a test and at the time Facebook first shared the test, the company didn't yet have plans to bring the setup worldwide.

While Zuckerberg's tone sounds like he's doing right by us, he's also doing right by Facebook.

Facebook CEO Mark Zuckerberg is expressing optimism that the situation surrounding the Deferred Action for Childhood Arrivals (DACA) will be resolved, noting that it is "a basic question of whether our government works".

"So that seemed like a pretty big hole that needed to get filled". There's even debate about the meaning of the popular political term, "fake news". And not so good if you're a new publisher trying to make your way in a media universe dominated by two giant digital companies.

Originally published January 19 at 1:08 p.m. PT. Updated 1:33 p.m. PT: Added background.