Facebook vows more transparency over political ads

  • Facebook vows more transparency over political ads

Facebook vows more transparency over political ads

Facebook will start identifying who is paying for political advertising, a final move from Facebook to boost disclosures amid growing political pressure. Their ads will be appended with a "paid for by" disclosure - a requirement that will start in the US and expand to other jurisdictions, the company said in a blog post. For Google, Richard Salgado, director, law enforcement and information security, is scheduled to testify at the Tuesday hearing; Google SVP and general counsel Kent Walker is on deck for the other two.

Facebook said it was expanding the transparency measures to all ads, and that they would all have to be linked to a page.

Users also will be able to see all of the ads paid for by the advertisers, whether or not those ads were originally targeted toward them. Users would also be able to view the ads any page was running, it added.

"We will start this test in Canada and roll it out to the United States by this summer, ahead of the U.S. midterm elections in November, as well as broadly to all other countries around the same time", Goldman said. Tech giants are keen to show they can self-regulate after it was found that Russian-backed groups were exploiting their ad platforms.

"As investors, we can not allow Facebook, Google, and Twitter to become dumpster fires of disinformation and hate", Arjuna managing partner Natasha Lamb said in a statement Monday. Earlier this week, Twitter unveiled similar disclosure plans for political ads and said on Thursday it would ban Russia Today and Sputnik from advertising on its site.

The hearings will cover what part the internet companies played in influencing last year's national US election, which put Donald Trump in the White House. He denies there was any collusion.