The Cheapest iPhone 11 Might Be Impossible to Beat

But the main marketing drive for the new phones was the cameras: a new superwide camera alongside the normal camera that users can switch between. A short black-and-white film, shot by the director Diego Contreras and the cinematographer Guillermo Garza, on the iPhone 11 Pro and played before the crowd at Tuesday's event, highlighted "the computational photography mad science" of the new three-lens system with 4x optical zoom. It can create videos with all three back cameras and the front camera at the same time. There are more of them: no less than three on the back of the high-end iPhone 11 Pro.

But a triple-camera feature is hardly ground breaking, because rivals Huawei and Samsung launched their triple-camera smart phones in 2018. Videos made with the iPhone 11 Pro cameras will shoot in 4k resolution at 60 frames per second.

The company also revealed fresh details concerning a number of its core products, including an updated Apple Watch and an improved iPad. In the third quarter, iPhone sales equaled less than half of Apple's revenues - down from 63% four year ago. Its first shows will start to air next month and Cook previewed another new series - called See - based on the premise of the whole of mankind having become blind but two babies are born with eyesight.

Both Netflix and Disney's stock plummeted to a session low, and still have not recovered from the dip. It poses a direct challenge to Walt Disney Co., which plans to launch its own streaming service in Canada in November for $8.99 a month.

What shows will Apple TV+ have? Series slated for Apple TV+ include a drama about a broadcast morning show starring Jennifer Aniston and Reese Witherspoon.

Those offerings are dwarfed by the extensive catalogue of industry leader Netflix, which has a reported $10 billion budget for content and 151 million paid subscribers.

Apple undercut the competition in the burgeoning streaming video war when it announced a $5.99 monthly price tag for its subscription service in Canada. "Clearly, that was a positive that people were happy to hear".

A launch date for Apple TV+ was also given, and some of the US's highest profile streaming companies saw their share prices fall in response.

It's that time of year when everyone loses their minds over the latest iPhone - waiting and watching to see what newfangled technology lies in store for them.

Could Apple Arcade pave the way for Amazon-style bundles? Rather, recent competition among platform holders is driving better deals for developers, and there's simply no reason to risk everything on Apple Arcade.

Someone else wrote: "Apple just threw anything together for the iPhone 11 smh". Apple has already dubbed its new chip as the fastest processor in a smartphone and the iPhone 11 puts all that power to use. Or "slofies", as Apple is dubbing them.