New iPhones woo users to Apple television and games

  • New iPhones woo users to Apple television and games

New iPhones woo users to Apple television and games

Apple today stunned tech-heads with a panoply of pricey new iPhone models, but the company also surprised audiences with a much smaller dollar figure: $7.99.

We've had a look at the key takeaways from the launch. But first, here's what the internet had to say about the new triple-camera design (cue the memes).

But it's arguably more attractive than the camera blister on the iPhone 11 Pro, an offset circular-lenses-within-a-square on the back cover.

But the main marketing drive for the new phones was the cameras: a new superwide camera alongside the normal camera that users can switch between.

The iPhone 11 comes in six colors and comes with a 6.1-inch True Tone LCD display. The iPhone 11 Pro is $999 in the U.S. and £1,049 in the United Kingdom - which, thanks to Brexit currency rates is even more painful: $999 is £809. All three phones will feature improved cameras and higher video capabilities. The Samsung Galaxy S10's "Infinity Edge" bent display and camera arrangement are one style, while the iPhone 11 Pro is a round-edged rectangle.

And the Pro Max at $AU1,601. But it has been years since the company has had a major hit with a new device, as it did with the iPhone in 2007.

With iPhone sales declining year over year for the past two fiscal quarters, investors are focusing on the growth potential for services.

Executives instead spent almost as much time Tuesday talking about products as they did touting free trial subscriptions for Apple's new streaming services, promoting its new lineup of video games and TV shows, and trade-in programs that allow customers to swap existing phones for discounts on new models. Although it also gave significant stage time to its trade-in program and installment payment plan to highlight that the phones were pretty affordable if you think about it (or choose not to think about it too much).

Apple TV+ will arrive about two weeks before a new Disney+ streaming television service, which costs USD2 more per month.

Apple's lower price point is also trying to win out over HBO Max, set to launch next year.

What shows will Apple TV+ have?

Subscribers can watch Apple TV+ originals both online and offline, ad-free and on demand, on the Apple TV app, which comes pre-installed on iPhone, iPad, Apple TV and iPod touch and will soon be on Mac with macOS Catalina.

"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.

An interesting question is where Apple's new streamer might fit into an ordinary consumer's budget, especially as they ditch a cable package and start mixing and matching, signing up for various streaming services old and new.

"That's why you're seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku".

Apple will open its Arcade game service on September 19, also charging USD4.99 monthly.

Big moves for Tim Cook and Co. Apple has already dubbed its new chip as the fastest processor in a smartphone and the iPhone 11 puts all that power to use.

"We weren't expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were", Mr Bajarin said. God knows how the show got green-lighted, but based on production values, Apple has clearly poured a ton of money into the concept.