Uber Jump e-bikes come to London as United Kingdom rollout starts

  • Uber Jump e-bikes come to London as United Kingdom rollout starts

Uber Jump e-bikes come to London as United Kingdom rollout starts

The ride-hailing giant will unleash 350 bright red Jump bikes onto the streets of the capital, starting its pilot scheme in the borough of Islington.

Uber users in the area should therefore see a Jump bike tag appear within the app should they open it today, with the electric bikes using the modern dockless unlocking system so riders don't have to take them back to a fixed stand when done.

The bicycles, called Jump bikes, will feature on Uber's app, letting users unlock an electric bicycle capable of speeds up to 15 miles per hour.

Uber Technologies is expanding its dockless bike rental service to the United Kingdom, with an initial rollout in the north London borough of Islington.

It is Uber's latest attempt to reduce private auto ownership and attract more customers to its platform.

Uber, which floated earlier this month, has been expanding into new areas as it tries to broaden its business offering. The bikes are already available in the U.S. and Canada and have recently launched in Berlin, Brussels, Lisbon and Paris.

Santander cycles, known colloquially as Boris bikes after then-London mayor Boris Johnson, have been available to rent across the city since 2010, and cost £2 to rent for 24 hours at a rate of £2 per every 30 minutes thereafter.

Uber has suffered rocky trading since its disappointing $82.4bn (£63.2b) stock market debut in NY earlier this month, with analysts raising questions over whether the loss-making firm had been overvalued. Uber has not been liable for the tax as it claims its drivers are self-employed.