Orange Vanilla Coke Is the First New Flavor In Over 10 Years

  • Orange Vanilla Coke Is the First New Flavor In Over 10 Years

Orange Vanilla Coke Is the First New Flavor In Over 10 Years

The new flavor, Orange Vanilla, in Coke and Coke Zero Sugar, will hit stores nationwide on February 25, the company said in a statement Friday.

The soda giant is launching its first new flavor in more than a decade.

If you don't want all the sugar of regular pop, there will be a Zero Sugar version of Orange Vanilla Coke. Customers can expect to see new packaging for the Cherry and Vanilla flavors, too, for a "bit of a facelift". While the flavor is here to stay, Coke's 12-ounce "sleek" cans - the tall, skinny ones - will only be available from March through May. "We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love".

Delta said: "We rotate Coke products regularly on our aircraft as part of our brand partnership, but missed the mark with this one".

Orange Vanilla beat out three other flavors when put into consideration for a new launch, rising ahead of raspberry, lemon, and ginger thanks to its combination of orange and vanilla, which was an effort to evoke memories of childhood.

The new Coke offerings come on the heels of fruity flavors of Diet Coke, which were rolled out in the past year.

Irrational exuberance aside, one does perhaps wonder why now and why Orange Vanilla? In introducing the new Orange Vanilla Coke, it hopes to ensure the Coke brand doesn't begin to feel stale with consumers. It quickly reversed course. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).