Facebook Buys US-Based Virtual Search Startup to Leverage AI Capabilities

  • Facebook Buys US-Based Virtual Search Startup to Leverage AI Capabilities

Facebook Buys US-Based Virtual Search Startup to Leverage AI Capabilities

Facebook could use the underlying AI technology and GrokStyle's employees to bolster its own efforts in the field.

GrokStyle is a visual shopping app that was used by the likes of IKEA to help consumers find, explore, and decide on purchases. The social media giant has acquired a company that is called GrokStyle, which created a visual search technology that allows users to take a photo of a real-world object and use it to look for similar items online.

That GrokStyle will continue to work on retail products for Facebook is interesting, as it might mean that the company is looking to develop its own AI-identifying tools.

Like most major tech companies these days, Facebook is putting plenty of resources into developing its AI capabilities.

In Facebook not told how to use the technology GrokStyle, but said: "We are pleased to welcome GrokStyle in Facebook. Their team and technology will contribute to our capabilities AI".

The GrokStyle purchase marks the second reported acquisition by Facebook this year.

In a blog post, GrokStyle says it's "moving on as a team" but doesn't mention it was purchased by Facebook. Earlier this month, the company bought the team behind blockchain technology company Chainspace for an undisclosed sum.

Facebook has acquired several AI startups over the last few years including London AI outfit Bloomsbury AI.