Amazon recommends 6 guidelines for facial recognition legislation

  • Amazon recommends 6 guidelines for facial recognition legislation

Amazon recommends 6 guidelines for facial recognition legislation

Meanwhile, in the absence of federal rules, lawmakers in Amazon's home state of Washington are considering their own bill to regulate facial recognition use.

The online retail has been offering its facial recognition software, called Rekognition, for the past two years.

However, Punke's suggestions come at a time when the company has been criticized for selling Rekognition to law enforcement agencies despite the fact that researchers claim to have discovered gender and ethnic biases in the system.

In a blog post, Amazon Web Services' VP of Global Public Policy, Michael Punke laid out five proposed guidelines on how the technology should be used responsibly.

Why it matters: Amazon is playing defense as civil rights activists and lawmakers sound the alarm over facial recognition technology.

While Amazon's intention of trying to keep things fair across its site must be lauded, the site owners will have to address issues related to civil liberties before they can put this technology to use. "Instead, there should be open, honest and earnest dialogue among all parties involved to ensure that the technology is applied appropriately and is continuously enhanced".

Speaking of the benefits of the technology, the Microsoft President mentioned that police in New Delhi recently trialed facial recognition technology and identified nearly 3,000 missing children in four days.

"Facial recognition should always be used in accordance with the law, including laws that protect civil rights". "We will continue to work with partners across industry, government, academia, and community groups on this topic because we strongly believe that facial recognition is an important, even critical, tool for business, government, and law enforcement use", Punke concludes.

Punke published a blog post Thursday with guidelines for legislators who are drafting bills to rein in the controversial technology.

The use of this technology and calls for its restricted rollout were first reported in 2018 when Amazon was accused of trying to sell the Rekognition software to United States officials.

According to Punke, there have been concerns about facial recognition technology and its potential use in connection with video monitoring in public or commercial settings. In several states, that combination is already illegal. "Our view is that facial recognition technology and video/photo surveillance should be covered by the same notice framework".

"Amazon's framework rings woefully hollow, underscores the company's refusal to properly address the dangers of its technology in government hands, and reinforces the urgent need for Amazon to get out of the surveillance business altogether", said ACLU senior legislative counsel Neema Singh Guliani in an email. When facial recognition technology is used by law enforcement for identification, or in a way that could threaten civil liberties, a 99% confidence score threshold is recommended. 4.