Chrome will block annoying, spammy ads globally starting July 9

  • Chrome will block annoying, spammy ads globally starting July 9

Chrome will block annoying, spammy ads globally starting July 9

Today, Google has announced that they will be expanding their ad filter to the rest of the world starting on July 9th 2019.

Once the filter goes live, Google has said that it will block out 12 different types of ads identified as causing frustration to users.

Chrome has been ostensibly blocking these "intrusive" ads for many of us since a year ago, but it will start following the same behavior in the rest of the world beginning on July 9th. That includes formats such as pop-ups, prestitials and auto-play video ads among others.

The launch of Chrome's ad-blocking capability was, initially, limited to North America and Europe, being the only two regions in which the Coalition for Better Ads operated. Chrome's enforcement of the Coalition's standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users.

Website owners can check if their sites use ads that break the Better Ads Standards using a special dashboard named the Ad Experience Report, where they can also request removal from Google's ad block backlist when they remediated any issues with intrusive ads. As Chrome follows the same standards, Google has made a decision to expand their coverage on the same date to stay aligned with the Coalition.

As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content. Now, the Coalition is expanding - and Google is following suit by expanding the on-by-default blocker to all worldwide users later this year. This means that Google is expanding the reach of Chrome's ad blocker on its own servers and not through the program itself. From their they can toggle the setting for "Blocked on sites that show intrusive or misleading ads (recommended)" to "Allowed" as shown below. As of July 9, the same ad blocking practices will affect sites in all countries.