Premier Inn unveils no frills £19-a-night pod rooms

Plus of course prices start at just £19, which ought to head off 99 per cent of complaints.

The rooms will boast single beds which can be converted into doubles by pushing the beds together.

With that in mind, the company has created "compact" rooms which measure at 8.5m square and were partly designed by PriestmanGoode, which develops first class cabins for airlines including Air France and Lufthansa.

He said the research showed that customers were "happy to compromise on location or some extras if they are paying a fantastic price for their room".

The rooms are to be based on the outskirts of major towns and cities.

United Kingdom hospitality group Whitbread has unveiled a new "no-frills" hotel concept called ZIP by Premier Inn, which will open in early 2019.

Six rooms on the ground floor will be wheelchair accessible, with "en-suite wet rooms with grab rails, emergency pull cords and more space to manoeuvre". "We have invested in the Premier Inn brand over many years to become the UK's most-loved hotel company with 800 hotels in the United Kingdom, and we believe there is a niche in an under-served market for ZIP", said Alison Brittain, CEO, Whitbread PLC.

Greg Johnson, an analyst at Shore Capital, said Zip should allow Whitbread to open hotels in locations that could not sustain a regular Premier Inn.

Would you stay in one of these?

In April, Whitbread said it would spin off its Costa coffee chain in the wake of pressure from activist investors, before revealing a shock £3.9bn sale of the chain to Coca-Cola at the end of August.

Premier Inn is Britain's biggest budget-hotel chain.

There are more than 800 Premier Inns in the United Kingdom, along with 10 Hub by Premier Inn hotels in central locations in London and Edinburgh.

However, some of the rooms will be windowless, with lightboxes replacing sunlight.

Capsule, or pod, hotels with rooms barely larger than a single bed first emerged in Japan and were popular with "salarymen" who missed their last train home after one too many drinks.