Details Surface on How to Watch Apple’s Original Content

  • Details Surface on How to Watch Apple’s Original Content

Details Surface on How to Watch Apple’s Original Content

Well, that's one way to differentiate yourself in the crowded streaming video market.

And now consumers have another reason to choose that iPhone over an Android phone: free original content. Let's just hope that original content is of the quality users are used to seeing on competing video streaming services.

Apple has been announcing press releases for some time about original TV series and films that it's developing, but for each major announcement, we still had no idea how Apple meant to release this content.

Most notably, the report suggests that the Apple-produced and owned content would be free to owners of Apple devices, while only other subscription channels - like HBO or Starz - would cost money to access through the TV app. The app is now available on Apple TV, iPhone, and iPad.

Apple has been looking to develop original video content for its new digital media strategy for quite some time now, and a new report from CNBC claims the tech giant plans to give away some of its TV shows and movies for free to anyone who owns an iOS or Apple TV device. The company expects to launch a new and improved version of the TV app "early next year", the report notes. That includes a remake of Steven Spielberg's Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon. This is so that Apple won't field complaints or outrage from users who don't want Game of Thrones-level violence and nudity readily available on their devices. By creating a library of entirely family friendly content, Apple can stand apart from Netflix as something different. If people want to watch other content through Apple's video service, such as content from HBO, they will need to pay for a subscription service.

Apple was reportedly among the first to explore the possibility of revolutionizing how we watch television but as we all know, that never materialized. The streaming wars have just begun.