Aussies bridle at horse race ad on Sydney Opera House

  • Aussies bridle at horse race ad on Sydney Opera House

Aussies bridle at horse race ad on Sydney Opera House

A plan to project a horse racing advertisement on the famed sails of the Sydney Opera House is dividing Australians.

Mr Morrison, as Tourism Australia director in the mid-2000s, oversaw the controversial ad campaign featuring model Lara Bingle asking would-be visitors "Where the bloody hell are you?" It may also breach the opera house's requirement that the promotional use of its roof be restricted to events of major cultural or community significance, she said.

"Let's remind Alan that the Opera House truly does belong to everyone, by supporting Louise Herron's staunch defence of one of our city and country's few instantly recognisable heritage landmarks", wrote petition organiser Mike Woodcock in its description.

The Sydney Opera House, a multi-purpose performance venue, was designed by Dutch architect Jørn Utzon and inaugurated in 1973.

"If we said yes to this, "we're fine put the Everest logo on there" our policy is worthless to us, we're just going to allow whoever comes along to use the Opera House as a billboard, ' we would lose our World Heritage status", she said.

The amended design retains the word "Everest" and jockey numbers - elements that had been classified by the opera house as commercial logos.

Anti-gambling activist Tim Costello says Jones's "nasty hectoring" of Ms Herron and his "sheer brutality" shouldn't surprise anyone.

The shock-jock broadcaster accused Herron of making a bad decision, saying, "If I were [NSW Premier] Gladys Berejiklian, I would pick up the phone and sack you today".

A Unesco spokesperson told The Guardian it was "looking into" the matter, but would not immediately comment.

"This is a global event that receives global attention", she added, referring to the Sydney horse race, which will be run on Sunday. Almost 3,000 people plan to attend a "light-based" protest to interrupt the projection on Tuesday.

Among prominent critics, Sydney Lord Mayor Clover Moore called the advert "blatant commercialisation. for an industry notorious for damaging gambling and animal cruelty".

While some have defended the promotion as having economic benefits, others say it is crass commercialism and threatens the iconic building's value as a World Heritage site.

Morrison, who supports the promotion for Saturday's Everest Cup, said he couldn't understand why people were so upset.

But she was forced to reverse the decision on government instructions.