Microsoft introduces HoloLens to businesses via Dynamics 365 apps

  • Microsoft introduces HoloLens to businesses via Dynamics 365 apps

Microsoft introduces HoloLens to businesses via Dynamics 365 apps

Reuters said that "Microsoft also announced the launch of Dynamics 365 AI for sales, customer service and market insights", suggesting a push towards making the HoloLens and its programs more mainstream. But rather than requiring complex custom development, these new capabilities are designed for point-and-click setup and deployment by business users, or for easy customization and extension by developers.

Dynamics 365 AI for Sales.

"We at Microsoft can make every company an AI-first company", Microsoft CEO Satya Nadella said. There's also Dynamics 365 AI for Customer Service, which uses AI for automated virtual customer service agents, without having to write any code.

Dynamics 365 AI for Market Insights.

The market insights app will help marketers inprove customer relationships with actionable web and social insights to engage in relevant conversations and respond faster to trends.

Alysa Taylor, corporate vice president for business applications and industry, says Microsoft is embedding a range of AI functionality within Dynamics 365 for Sales, Dynamics 365 for Marketing and Dynamics 365 for Customer Service. With the Remote Assist app, a local engineer can now check on a piece of equipment or problem while wearing a HoloLens, and connect through Skype to project and mark up the image with colleagues offsite.

With remote facilities in far-flung reaches of the world, Chevron's several hundred top facilities experts are used to flying up to 500,000 miles a year, spending several days traveling, for inspections or troubleshooting that can last just a couple of hours. Microsoft has since extended this Common Data Service to also bring in data from Office, LinkedIn, and third-party applications.

Many people, when they talked about CRM or ERP of old, they referred to them as systems of oppression. They captured data, but they didn't provide any value back to the end user. Mixed reality, Gownder argues, has already proven its viability for businesses, but needs "this kind of continuous software innovation to truly succeed". But it's a serious move too, based on the undoubtedly powerful platform of AzureML and founded on practical work Microsoft has already been doing with some of its largest customers.

Microsoft Corp announced on Tuesday new AI and mixed-reality applications for its Dynamics 365 online business software, putting to use its augmented-reality goggles HoloLens for businesses. She singled out Salesforce as a CRM competitor in her comments.

Disclosure - Salesforce is a diginomica premier partner at time of writing.