Coca-Cola denies reports they are looking at making cannabis-based drinks

  • Coca-Cola denies reports they are looking at making cannabis-based drinks

Coca-Cola denies reports they are looking at making cannabis-based drinks

Meanwhile, Coca-Cola is not the only drink manufacturer looking at taking advantage of the therapeutic components of marijuana while also keeping in touch with trends.

Shares of Aurora shot up 17 per cent Monday after a report by BNN Bloomberg claimed that "serious talks" had taken place between the Alberta cannabis grower and Coca-Cola Co., the Atlanta-based beverage giant.

Company Vice President, Kent Landers, said: "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world".

Coke's possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow. The new beverages will be pegged to drinkers who suffer with inflammation, pain or cramping. "There are different viewpoints on a product category, and you don't want to offend too much", Dibadj said. As such, the reports remained unproven as of 18 September 2018.

In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's Corp.to manufacture cannabis drinks.

Cannabidiol is a non-psychoactive ingredient in marijuana that treats pain but does not get one high.

Shares of the company, Aurora Cannabis Inc., closed up almost 17 percent on the Toronto Stock Exchange after the report.

The beverage giant's interest is another indication of the growing acceptance of cannabis by established companies.

Spokespeople for the companies declined to comment on the report but acknowledged their interest in that segment of the cannabis market. At this time the Company confirms there is no agreement, understanding or arrangement with respect to any partnership with a beverage company.