FDA Takes ‘Historic Action’ On Youth E-Cigarette ‘Epidemic’

  • FDA Takes ‘Historic Action’ On Youth E-Cigarette ‘Epidemic’

FDA Takes ‘Historic Action’ On Youth E-Cigarette ‘Epidemic’

The FDA told five major e-cigarette manufacturers Wednesday to come up with ways to address youth use in 60 days or the agency could require them to stop selling flavored products that appeal to children.

The government agency has ordered five leading brands, including Juul, which has 72% of the market as of mid-August, according to Wells Fargo, as well as BAT's Vuse, Altria's MarkTen, Imperial's Blue E-cigs and Japan Tobacco's Logic, to submit plans within 60 days detailing how they will combat excessive teen use of their products.

Juul Labs owns 72 per cent of the USA market for e-cigarette sales, according to Wells Fargo.

The company has stressed that the device was created for adults who want to transition from regular cigarettes.

The companies say they are working with the FDA to prevent young people from using their devices.

None of the other four companies contacted by the FDA immediately responded to TIME's requests for comment.

"The FDA now believes that youth use of e-cigarettes is reaching epidemic proportions", the statement reads. If the companies do not respond to the agency's satisfaction, the FDA said, it will consider removing their products from stores.

A "ancient" actionGottlieb launched the agency despatched 1, a hundred warning letters to stores for the illegal sale of e-cigarettes to minors below the age of 18, and issued 131 fines to stores that continued to violate the limitations on gross sales to minors. As part of today's action, the agency sent an additional 12 warning letters to another 12 companies that continue to sell the products. Several of the retailers also were cited for illegally selling the products to minors.

"We want to high-tail extra", said Michael Bloomberg, the billionaire philanthropist who has labored for years to lower tobacco employ.

The commissioner has repeatedly agreed that e-cigarettes can be an effective tool for adults trying to quit smoking, so his harsh words for the industry on Wednesday were all the more remarkable.

"We're committed to the comprehensive approach to address addiction to nicotine that we announced previous year".

Others, however, urged the FDA to go further and make good on its threat to limit flavors.

There has been noticeable progress, though federal agencies say far too many youths still use tobacco products.

"While we remain committed to advancing policies that promote the potential of e-cigarettes to help adult smokers move away from combustible cigarettes, that work can't come at the expense of kids", said Gottlieb. And so the fear is that these things have become so popular that we might be addicting a whole new generation of kids to nicotine.

"I've been warning the e-cigarette industry for more than a year that they needed to do much more to stem the youth trends", Gottlieb said. Flavors include mint, mango and creeme.

"JUUL Labs will work proactively with FDA in response to its request".

Manufacturers offer and market e-cigarette flavours that clearly appeal to minors, including candy and bubble gum flavours. But it added that "appropriate flavors play an important role in helping adult smokers switch", spokeswoman Victoria Davis said.

"We're now actively evaluating how we'd implement such a policy", Gottlieb said. That's why combating youth use of nicotine-containing products is a core priority and the guiding principle behind the FDA's Youth Tobacco Prevention Plan.

Eaton, a professor of environmental and occupational health sciences at the University of Washington School of Public Health, said that "in some circumstances, such as their use by nonsmoking adolescents and young adults, their adverse effects clearly warrant concern".

The FDA's regulation of tobacco products has always been marked by twists and turns and years of debate.