FDA proposed crackdown on flavored e-cigs puts Juul on notice

  • FDA proposed crackdown on flavored e-cigs puts Juul on notice

FDA proposed crackdown on flavored e-cigs puts Juul on notice

Under Wednesday's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to reverse underage use of their products.

But it's going to have to come, I think, going forward with some additional limitations on the availability and the types of products being marketed in order to stem what we're seeing as an epidemic of use among kids.

Although e-cigarette companies like Juul say they are "not appropriate or intended for youth", many people point to their flavored options, small sizes and USB-charging as proof that teens are exactly who they're targeting. "The FDA won't tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products". The companies sell Vuse, Blu, Juul, MarkTen XL, and Logic e-cigarette brands, which account for 97 percent of USA e-cigarette sales, according to FDA. It reserved its strongest action for the manufacturers themselves.

Commissioner Scott Gottlieb said that he believes flavored vape liquids target teenagers specifically and his agency is considering banning them altogether.

Gottlieb announced a number of steps the agency planned to take as part of a broader crackdown on the sale and marketing of e-cigarettes to kids.

E-cigarettes have become the most commonly used tobacco product by kids, with more than 2 million middle and high school kids using the product in 2017, the federal government says. The agency extended that reach to other tobacco products, including e-cigarettes, in August 2016 and allowed those products that were already on the market to continue sales while preparing an application for FDA clearance.

Then past year, a few months after being sworn in as commissioner, Gottlieb announced a new comprehensive tobacco framework. "And we're seriously considering a policy change that would lead to the immediate removal of these flavored products from the market". "Hindsight, and the data now available to us, reveal these trends".

But the other action we would take immediately is look at removing these flavored products in the market.

The FDA is trying to set up a framework for regulating e-cigarettes.

Almost all e-cigarettes contain nicotine, and research shows that young adults who smoke or who use e-cigarettes are much more likely to binge drink than nonsmokers, the health department said.

U.S. Senate Democratic Whip Dick Durbin and Republican Sen. In a statement, they called for support for their bipartisan legislation, introduced in July, which would ban flavored cigars and place stringent controls on e-juice flavorings.

As of September 1, the FDA said it has conducted 978,290 retail inspections, issued 77,180 warning letters to retailers for violating the law, and initiated 18,560 civil money penalty cases in its checks of retail establishments selling tobacco products.

US health officials today said teenage use of e-cigarette has reached "epidemic" levels and are calling on the industry to address the problem.

The FDA also targeted Juul retailers this spring, issuing 56 warning letters and six civil monetary penalties. Since past year, FDA commissioner Scott Gottlieb and other federal officials have discussed e-cigarettes as a potential tool to ween adult smokers off cigarettes, although that benefit hasn't been proven.