Backlash follows the addition of popular film Oscar category

  • Backlash follows the addition of popular film Oscar category

Backlash follows the addition of popular film Oscar category

Obviously we can guess the "Most Popular" category was created for films that otherwise wouldn't get nominated or win, such as comic book movies like Black Panther or movies starring Dwayne Johnson.

The Academy did not provide details on which flicks would qualify for the category ("eligibility requirements and other key details will be forthcoming", the body said in a letter to its members), which sounds problematic already.

As THR notes, this is probably an attempt to make the Oscars seem more relevant, instead of taking place right at the end of the months-long awards circuit. Future TV broadcasts of the ceremony will be shorter, promising "an entertaining show in three hours, delivering a more accessible Oscars for our viewers worldwide".

The addition of a popular film category caused the most chatter Wednesday morning, as a clear effort to attract a larger audience by honoring bigger and more seen films.

Starting with the 92nd Academy Awards in 2020, a new Oscar will be awarded for achievement in popular film.

- draemc (@draemc1)a popular film category???

There are some big changes in store at the Oscars.

Rich was more upset by the decision to shorten the telecast by distributing some awards during the commercial breaks, echoing Atlantic staff writer David Sims, who tweeted that "refusing to broadcast technical awards is much, much worse and more depressing".

The Academy last added a new category in 2001 for Best Animated Feature.

This is especially interesting as the Marvel Cinematic Universe has never won an Oscar - embarrassingly, despite Suicide Squad grabbing a Best Makeup and Hairstyling gong previous year - but that could very well change with this new award category.

Last year's best picture victor, "The Shape of Water", earned $63 million domestically and topped out at No. 10 in box office rankings during its time in theaters, according to figures from Box Office Mojo. The MTV Movie Awards? A representative for the Academy confirmed to "Good Morning America" that the new category will be implemented in time for next year's ceremony, which is scheduled for February 24.

Academy board members may serve up to three consecutive three-year terms, while officers serve one-year terms, with a maximum of four consecutive years in any one office.