Premier Doug Ford announces buck-a-beer launching in Ontario this month

  • Premier Doug Ford announces buck-a-beer launching in Ontario this month

Premier Doug Ford announces buck-a-beer launching in Ontario this month

Sources say that the Progressive Conservative plan will lower the minimum price of a bottle or a can of beer from $1.25 to $1 by the Labour Day weekend.

The province is hoping brewers will get on board with the buck-a-beer plan and incentives will be offered for those who do.

It was one of Mr. Ford's signature campaign promises during the spring election, and on Tuesday the Ford government announced it was going ahead with a plan to lower the minimum price of a bottle or can of beer to $1 from the current $1.25.

The move will have no effect on the province's $589-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said. "They created a new rule, another piece of red tape that made a buck-a-beer illegal", said Mr. Ford.

"The impact extends beyond the price of a beer".

Currently, one of the lowest priced beers from an independent Ontario brewery is Cool Beer's Stonewall Light which retails at $1.45 per 275 ml bottle.

Buck-a-beer is here.

"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving".

He said by August 27, brewers will be able to drop the minimum beer price from $1.25 back to $1.

"Lowering the price of alcohol carries implications and risks for public safety", MADD Canada said in a statement.

The Liberals raised the minimum price after being lobbied by major breweries, documents have shown.

The minimum retail price for beer was $1 in Ontario between 2005 and 2008, before the government banned it in 2008.

"You definitely won't see.FreshGLB take part in this". Ford, who will visit a brewery today in Picton, Ontario, also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

"We aren't ready to talk about that right now", he said.