FCA complains against Mahindra over Roxor - Jeep similarity

  • FCA complains against Mahindra over Roxor - Jeep similarity

FCA complains against Mahindra over Roxor - Jeep similarity

Mahindra's North American division subsequently revealed the Roxor off-roader in March 2018 to appeal for the United States customers in farming sector and is positioned as an off-highway class of vehicle with go-anywhere characteristics. Mahindra claims that FCA's case to ban the Roxor's import into the U.S. is without any merit as the SUV has been derived from Mahindra vehicles sold in markets, where FCA's own automobiles are sold.

FCA also said that Roxor imports threaten them with substantial injury as they are underselling Jeeps.

FCA's predecessors did have prior dealings with Mahindra India, granting Mahindra India limited contractual rights to manufacture and/or sell Jeep branded components and products in India beginning in the 1940s.

FCA has filed a petition with the U.S. International Trade Commission against Mahindra & Mahindra, hoping to put a stop on the import of the Indian SUV maker's new product for the United States, the Mahindra Roxor.

According to Bloomberg, in a complaint lodged with the US International Trade Commission - not the US Patent Office - in Washington on August 1, FCA said the Mahindra Roxor infringed Jeep's signature design and provided photos to prove it. After the Second World War, Mahindra through an agreement with Willys started producing utility vehicles based on the original Willys Jeep for the Indian market.

"Our actions, products, and product distribution (including Roxor) both honor the legacy of the relationship and the terms of our agreements with FCA".

Mahindra's association with Jeep goes back more than 50 years when the Indian entrepreneurs licensed the Jeep CJs to build and sell across India.

The ROXOR features a ladder-frame construction, metal body panels, 16-inch wheels and a four-cylinder engine paired with a five-speed manual transmission - quite a serious upgrade from the typical plastic-bodied side-by-side ATVs.

Mahindra Roxor was first announced in November 2017, and launched in an electronically speed limited avatar in the U.S. in March, 2018.

Many were surprised when Mahindra launched the Roxor in the American market.

Mahindra sells trucks and tractors - and light vehicles under its SsangYong brand - in the United States, but the Indian auto giant does not sell passenger cars there.

Mahindra imports the off-roader into the USA via CKD (Completely Knocked Down) route and then assemble it at its plant in Auburn Hills, Michigan.