Netflix Shares Crash After New Subscriptions Fall Short of Expectations

The 112 Netflix nominations include five best series and best limited series nominations and are spread across 40 different scripted and unscripted series, TV movies, limited series, documentaries, talk shows, comedy specials and series for kids.

Has the bubble finally burst on Netflix?

The streaming company said it had added 5.2 million subscribers in the three months to June 30, below analyst forecasts for 6.3 million subscribers and its own expectations. This sent Netflix shares tumbling 12.6% (at time of this posting) in after-hours trading.

Netflix's stock got hammered after the bell after reporting that it added far fewer subscribers in the second quarter than Wall Street was expecting - and warned of another subscriber shortfall to come in the third quarter.

Meanwhile, technology rivals such as Apple are upping their content efforts. In the second quarter past year, it added 5.2 million - 1.1 million U.S. subscribers and 4.1 million worldwide ones.

The news could end a rocket ride for Netflix's stock price, which has more than doubled over the past year.

The Los Gatos, California-based streaming giant on Monday afternoon reported second-quarter earnings of $.85 EPS on revenues of $3.91 billion and an addition of 5.14 million subscribers.

A call with executives was scheduled for the evening of July 16.