Apple is struggling big-time to sell iPhones in India

  • Apple is struggling big-time to sell iPhones in India

Apple is struggling big-time to sell iPhones in India

Three of Apple's senior sales executives are reportedly said to be leaving the company on account of struggling sales and further rearrangements made to its distribution system.

Among the executives who've departed are its national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales, said the people, who asked not to be identified discussing internal matters.

Apple's biggest smartphone rivals, both globally and in India, are Xiaomi and Samsung - manufacturers which have prospered in India thanks to sales of lower-tier hardware. Apple's sales team in India is now in the midst of a restructuring effort.

Apple has been struggling with sales in India.

Caught up in those challenges is Michel Coulomb, who took over as head of Indian operations in December 2017.

Apple makes a killing from its iPhone devices, which is the biggest reason why the company's market capitalization is right around $940 billion.

Since some chassis and other components for older-generation iPhone devices can also be used for the production of next-generation iPhone products, these component suppliers are eyeing the planned launch of the new iPhones this fall to bring a sales boom that will effectively clear out their inventory, said the sources. It sold just 3.2 million iPhones in India previous year, while less than a million were shifted in the first half of 2018, Counterpoint said.

"IPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of previous year", said Neil Shah, a research director with Counterpoint.

Research from Counterpoint shows that Apple doesn't even rank among the top five smartphone makers in India, where Asian companies rule.

"IPhone India sales were weak in the first half of 2018 and, even if they show a big jump in the traditionally strong second half, Apple will still fall short of previous year", Neil Shah, a research director with Counterpoint, told Bloomberg.