IHOP is back after IHOb burger phase

  • IHOP is back after IHOb burger phase

IHOP is back after IHOb burger phase

IHOP announced on Monday that it had officially changed its name back to the International House of Pancakes after a brief stint as IHOb, the International House of Burgers.

That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact. The brand has already changed its name on its website and all social media platforms.

"We just had some burgers to bromote", the company said in a tweet.

IHOP is giving away its iconic short stacks for a few cents on July 17.

Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

The name change lit up social media.

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme.