Burger King offer free Whoppers to women impregnated by World Cup stars

  • Burger King offer free Whoppers to women impregnated by World Cup stars

Burger King offer free Whoppers to women impregnated by World Cup stars

Burger King in Russian Federation issued an apology over an advertisement that offered female customers free Whoopers for life if they get impregnated by World Cup soccer stars.

"Each one would receive 3 million rubles and a lifetime supply of Whoppers (the chain's most popular burgers)", the post promised.

Burger King says it's sorry for offering a lifetime supply of Whoppers to Russian women who get pregnant from World Cup players.

In a social media post, Burger King's Russian Federation team offered 3 million rubles (about $47,000) and a lifetime supply of Whoppers to "women who get pregnant from world football stars". "Forward! We believe in you!"

The promotional offer was posted to the chain's Russian social media profiles.

"We are sorry about the clearly offensive promotion that the team in Russian Federation launched online", they wrote. "It was too offensive".

Ads in Russian Federation often play on sexist stereotypes, notably ads around sports events such as the World Cup.

The ad immediately drew backlash on Twitter and in Russian news outlets, with Burger King issuing an immediate apology for the now-deleted ad.

This isn't the first time Burger King Russia have caused outrage with their ads, releasing the following back in 2016.

The latest climbdown comes after Tamara Pletnyova, who chairs the Family Affairs Committee in Russia's Duma parliament, said she feared the World Cup would mean "there will be young women who meet someone and then give birth".

Tamara Pletnyova, chairman of the the Family, Women and Children Affairs committee, urged Russian women to abstain from "intimate relations" with foreign visitors, saying that such behaviour would likely to lead to their children being taken overseas. "They are the best women in the world", he said.