Domino's introduces 'Paving for Pizza' infrastructure effort

  • Domino's introduces 'Paving for Pizza' infrastructure effort

Domino's introduces 'Paving for Pizza' infrastructure effort

For its latest move to get your pizza dollar, however, Dominos has something slightly more ambitious in mind, namely public infrastructure projects.

Customers interested in nominating their town for a paving grant from Domino's can enter the zip code at pavingforpizza.com. So far the company has partnered with four towns: Bartonville, Texas; Milford, Del.; Athens, Ga.; and Burbank, Calif.

Domino's is offering to fill "cracks, bumps and potholes" to smooth road conditions.

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button. "Domino's cares too much about its customers and pizza to let that happen". Towns that are selected by the company will receive funds to help fix roads "so pizzas make it home safely".

The fixed pot holes are then stamped with a Domino's logo and the motivational slogan "Oh yes we did".

Bartonville town administrator Michael Montgomery praised the company's input. In 2009, Kentucky Fried Chicken selected five American towns to receive between $3,000 and $5,000 to fix potholes.

The good publicity will be a welcome change for Domino's following an incident last month in Tennessee. According to the inspection report, in addition to the droppings on the dough, large amounts were also found on the floor, shelves, in the bathroom, the walk-in coolers and inside empty boxes of chocolate lava cake. On May 3, a Domino's spokesperson said the discovery was "an extremely isolated incident, confined to a single store".