After teasing a name change, IHOP says "b" is for burgers

  • After teasing a name change, IHOP says

After teasing a name change, IHOP says "b" is for burgers

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote. The pancake-less publicity stunt is meant to attract consumers who only think of IHOP (aka the International House of Pancakes) as a breakfast place, Chief Marketing Officer Brad Haley told the paper. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for.

"Dear Internet, we abbreciate your batience".

Other breakfast joints, too, tweeted out thinly veiled critiques of IHOP in the wake of the restaurant's news.

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the previous year, with tweets targeting both McDonald's and Burger King. "Based on fan demand, there's the chance we may create more IHOb restaurants in the future". The chain is shifting its emphasis to seven new "steak burgers", which include a cowboy burger with onion rings and bacon and a "mega monster", which is IHOb's answer to McDonald's Big Mac.

On it's Twitter page, the restaurant change said "Burgers so burgerin' good, we changed our name to IHOb".

At least one observer, however, found the name change an impressive bit of marketing.

Until now, IHOP featured just three traditional burgers on its menu. "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".