KFC to Test New Vegetarian 'Fried Chicken' With Original Herbs, Spices

  • KFC to Test New Vegetarian 'Fried Chicken' With Original Herbs, Spices

KFC to Test New Vegetarian 'Fried Chicken' With Original Herbs, Spices

And it will introduce meals that are under 600 calories by 2020.

The chicken run coincides with other attempts to bring meatless items to fast-food menus.

"We always look to respond to the latest changes in lifestyle and dining habits of our customers and a key part of that for our business in the United Kingdom is offering lighter options and more choice", the company said in an e-mail.

The colonel, most likely, would lose his mind over the recent news that KFC in Britain is experimenting with a vegetarian version of the founder's famous fried chicken.

"Development of the recipe is still in its very early stages, and so the options we're exploring in our kitchen are still top secret", KFC told FoodBeast in a statement.

In March, Public Health England announced steps to cut calories in popular foods by 20 percent in six years to help stop childhood obesity.

The company said that after perfecting the recipe, it aims to test it with customers "and if all goes well, we hope to launch a new vegetarian option in 2019".

KFC UK & Ireland's foray into vegetarian dishes stems from a growing trend not just in Europe, but also in the U.S. More people want to have healthier lifestyles and to know what's in their food, experts say.

In April, White Castle introduced a plant-based equivalent of its Cheese Slider, made with Impossible Foods plant-based meat.

Late past year, Mickey D's introduced the soybean-based McVegan burger to restaurants in Sweden and Finland, and in April, the White Castle chain rolled out a surprisingly meaty slider featuring a plant-based patty from Impossible Foods.

Meanwhile, KFC's US team has indicated to Foodbeast that the vegetarian option won't be introduced in the country and there are "no plans related to the U.K.'s test at this time".

"How sharply has vegetarianism increased in the U.S.?" Double and triple digits. As the Independent reported in May, the chain said it will begin offering healthier substitutes for fries as sides for free.