Whole Foods sales items get even cheaper for Amazon Prime members

  • Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members

Prime members who use an Amazon-branded Visa card get 5 percent cash back on all their Whole Foods purchases, while also getting two-hour home delivery of Whole Foods groceries through the company's Prime Now service.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S.

Amazon now has more than 100 million Prime members.

CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods. Amazon cut prices on many items at Whole Foods upon completing the acquisition a year ago, as part of its broader push into physical retail stores.

Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. But you'll need to be a Prime member to get the deal.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.

The additional discount will apply to hundreds of products throughout the stores.

A Whole Foods Market store logo is pictured on a building in Boca Raton, Florida March 19, 2016. Alternately, they can opt in to use their phone number at checkout, if preferred.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

Amazon has also set up a dedicated site for more information about the discount program (amazon.com/primesavings).

Since Amazon bought Whole Foods Market in August of past year, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck". "Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".