Netflix Will Reportedly Have 1000 Original Programs by End of 2018

  • Netflix Will Reportedly Have 1000 Original Programs by End of 2018

Netflix Will Reportedly Have 1000 Original Programs by End of 2018

"Original" has different meanings for Netflix, too.

The streaming platform is all set to release its original production "Sacred Games" on 6 July featuring film stars Saif Ali Khan, Nawazuddin Siddiqui, and Radhika Apte.

Netflix' chief content officer Ted Sarandos has said that nearly 85 percent of Netflix's new spending is being used for original TV shows, movies, and other productions such as documentaries. Whether it was movies or shows that had already made a name for themselves, Netflix snapped them up and hid them behind a fancy recommendation algorithm, serving up the ones it felt were right for you. "What is interesting about the Indian market is that it is a culture that loves cinema and it is kind of television starved", Sarandos said. Why would they hand over their content to make Netflix money when they can try and monetise it for their own services? "So, big-budget production, but in long-form storytelling", he added. Original TV shows, films, and other productions make up 85% of all new spending on programming, said Spencer Wang, vice president of finance and investor relations speaking at the same event. He also said Netflix has a 470 originals scheduled to premiere between now and the end of the year, bringing the total up to around 1,000. He also said that 125 million spend 2 hours a day on Netflix programming.

Discussing the balance of watch-time between different types of content on Netflix, Sarandos said that up to 40% of viewing on domestic United States television is for unscripted programming, compared to just 7% on Netflix - giving the SVOD giant space to grow in this area.

In a wide-ranging conference discussion, Sarandos commented that "90%-plus of our customers regularly watch our original programming" and discussed the value in striking output deals with major producers like Ryan Murphy (American Horror Story), Shonda Rhimes (Grey's Anatomy) and Jenji Kohan (Orange is the New Black).