H&M announce MOSCHINO collaboration

  • H&M announce MOSCHINO collaboration

H&M announce MOSCHINO collaboration

For the collaboration, Scott hasn't delved into the Moschino archives, but has designed new collections for women and men, says H&M. With Gigi Hadid as the collection's muse this year, we're expecting stunning pieces - like usual. Now, the fast fashion retailer has announced its newest partnership will be with none other than Italian fashion brand Moschino and its creative director, Jeremy Scott.

More details on H&M's collaboration with Moschino to come. Scott works alongside some of the biggest pop sensations, namely Lady Gaga, Katy Perry, and the pop queen herself, Miley Cyrus, which he himself calls an "inspiration". You'll be waiting until November 8th of this year to get your mitts on any of it, but in the meantime Jeremy Scott took Gigi Hadid along to his annual party at Coachella to make the announcement via Instagram live - both dressed in the new wares.

The range will be called Moschino [tv] H&M, which is weird but okay. There is also a full range of accessories 'and some extra surprises too'.

"I am so excited about Moschino X H&M;", Scott told Vogue.

H&M;'s creative advisor, Ann-Sofie Johansson, said that the partnership is "the flawless collaboration for fashion right now" and mixes "pop, street culture, logos and also glamor". H&M says that the campaign will bridge traditional and social media with "a multi-platform takeover". "Jeremy Scott is wonderful - he knows how to have fun with fashion, and to connect with his fans around the world." said Ann-Sofie Johansson, Creative Advisor, H&M. "I've spent my career trying to stay connected to people through fashion, and with this collab, I can finally reach a wider demographic", Jeremy Scott explained.