Google Play Instant allows you to play games before downloading them

  • Google Play Instant allows you to play games before downloading them

Google Play Instant allows you to play games before downloading them

Google is working on a new feature for its Android-based Google Play store that lets players instantly play select mobile games right from the storefront without bothering with a hefty download first.

The feature has been rebranded today to Google Play Instant and it works like instant apps did.

Additional games will be added soon, and you can find them in the Instant Gameplay library on the Play Store and in the Arcade tab in Play Games under "Instant Gameplay".

Helping developers get more users into their games is a large part of what Google Play Instant is all about. Anyone with a phone and a few megabytes to spare can download a game from the App Store or Google Play any time, especially now that most mobile games use a free-to-play model that gives players a chance to access a majority of the content without paying a cent. For games, though, the team chose to increase the maximum file size from 2 MB to 10 MB, which isn't really a surprise, given that a game needs a few more graphical assets than your regular to-do list app. Major game titles that are participating in the launch include Clash Royale, Words with Friends 2, Bubble Witch 3 Saga, and Panda Pop, plus other titles from Playtika, Jam City, MZ, and Hothead. Perhaps not coincidentally, Google's annual I/O developer conference is also just a couple months away.

"As games have gotten bigger, the time to install has increased, and gamers drop off", Jonathan Karmel, a Google Play Instant product manager, told PCMag.

The main idea behind this project, Karmel and Frenkel said, is to drive discovery. The main advantage of these Instant games, though, is that users can try the game without having to install anything. It was problematic, especially for newer, graphically demanding games, as installing them involved downloading at least a gigabyte worth of data.

What we really want to know though, is whether developers of premium titles will release bitesize versions of games for you to test. Instant apps can also be useful to getting reluctant friends hooked on the same game. When you try Final Fantasy XV: A New Empire, all you can do is regularly tap on some kind of blue monster and get some gold until the game informs you how much gold you received.