NME To End Print Edition

  • NME To End Print Edition

NME To End Print Edition

Time Inc UK, which last week was sold to a private equity firm for an undisclosed sum, has said it is now focusing "effort and investment" in digital to secure the brand's future.

As readers of any type of music and non-music magazine are aware of these days, printing has become very costly and not profitable, thus the online platform is that which many publications have chose to go for, including NME.

The magazine has been in print for 66 years, but its three-year stint of being offered for free is no longer financially viable.

Frequently outspoken and at odds with many of its readers" opinions, NME nevertheless generated a reputation for being a place to find new music during the "70s, '80s and '90s.

NME made the announcement this morning, attempting to brand it as an expansion of its "digital-first strategy", the sort of phrase that makes media types' blood run cold.

In 2015, with paid circulation slumping, NME relaunched as a free, ad-supported weekly.

Time Inc said NME's digital brand NME.com, launched 21 years ago, attracted more than 3 million British unique users and more than 13 million global unique users a month. "We were all in our twenties back when we started it ... and the music and the community helped an entire generation of Chicagoans define who they are today".

NME (or New Musical Express) became one of the U.K.'s best known and most influential music publications after its debut in 1952.

The NME's covers are like a taste test of the zeitgeist. "Blessed to have had you in our corner". In the 90s, NME was again at the forefront of music coverage, ramping up the media-hyped rivalry between Blur and Oasis when the two bands" rival singles, "Country House" and "Roll With It', were released in August 1995. NME's recent strategic moves have angered the magazine's traditional base, especially given its click-bait journalism and its willingness to throw itself into the corporate, mainstream pop-culture world. It was also announced that NME's editor-in-chief, Mike Williams, stepped down last week.