Sony Launches New A7 III Mirrorless Camera

  • Sony Launches New A7 III Mirrorless Camera

Sony Launches New A7 III Mirrorless Camera

On the video side of things, the a7 III can shoot 4K video with full pixel readout and no pixel binning across the full-width of the sensor (capturing 2.4x the data necessary for 4K before oversampling it). Following hot on the heels of the popular A7R Mark III, the A7 Mark III is significantly less expensive, putting it within reach of many more photographers. Sony sees A7 III as a "basic full-frame model" of its mirrorless camera series.

After months of rumours, Sony has finally announced the a7 III. To make shooting easier, the back of the camera has a new joystick for easily adjusting focus points.

Elsewhere, you'll find an autofocus system with 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system from Sony's a9 model to provide coverage across approximately 93 percent of the frame.

The camera has a continuous shooting speed of 10fps with both the mechanical shutter and while silent shooting with the electronic shutter (up to 40 uncompressed RAW photos, 89 compressed RAW images, or 177 standard JPEGs). Focusing and tracking speeds have improved 2x over the previous model and it also includes Sony's excellent Eye-AF feature. You also get an updated BIONZ X processing engine that boosts processing speed by 1.8x compared to the a7 II.

This is not just done, Sony has also improved the video shooting on this camera.

This is the third-generation of Sony's Alpha 7 mirrorless camera, offering photography enthusiasts and professionals a high-end camera with a relatively compact size and mid-range price.

Additionally, the new A7 III features larger battery which lasts longer. Moreover, the camera comes with dual SD slots, a USB-C port, and microUSB, HDMI and wireless connections via WiFi, NFC and Bluetooth.

Sony gifted us with a replacement for its 3-year-old A7 II, a solid full-frame that nevertheless needed some updating.

The entire body of the camera is weather resistant so it is an ideal camera to take away while travelling through various places. The button allows users to create a page with all the options they regularly use.

Sony will be delivering the camera to retailers from April onwards with a cost of US$ 2,000 (RM 7,821) for the body or US$ 2200 (RM 8,603) in a kit with the FE 28-70 mm F3.5-5.6 kit lens.