Ubisoft reveals its personal gaming assistant Sam

  • Ubisoft reveals its personal gaming assistant Sam

Ubisoft reveals its personal gaming assistant Sam

If you want to catch the latest trailer, it can sort you out, but at the same time, Ubisoft are keeping tabs on your gaming and so they can have Sam let you know how you're getting on in the game and your percentage completion, what your friends are playing, and even spot that you totally sucked in a particular multiplayer match and suggest a community video to give you a few tips. Currently, Sam is available in English only in Canada, with plans to extend the open beta to more markets in the coming months.

Ubisoft has introduced Sam, a personal AI gaming assistant, which helps players as a new addition to the Ubisoft Club app.

Using both in-app text chat, as well as voice-to-text options, players can interact with Sam, who tracks progression in all games linked to a player's account across all platforms. Ubisoft has jumped into the arena with its assistant, Sam.

First launching with a Daily Login feature tied to Rainbow Six Siege, Sam Creative Director Charles Huteau told IGN the feature allows Sam to analyze a player's history with the game, launching when they boot up Siege, and offer tips attuned to your play behavior. Like Google Assistant or Alexa, Sam is there to answer some of the questions you may have on a day-to-day basis, though his scope is fairly limited. If you ask Sam - and you can drill down to specific levels or challenges - the bot will pull in guides from around the internet, varying from written tips posts or Ubi Blog entries to YouTube walkthroughs by players in the Ubisoft community.

Sam leverages Google Cloud's Dialogflow Enterprise Edition, an end-to-end development suite that uses natural language processing to build conversational interfaces.

Stephanie Perotti, vice president of online services at Ubisoft said, "With Sam, our ambition is to create an innovative and helpful service for players, one that knows them and helps push them get more out of their gaming experience". More information on the digital assistant can be found in Ubisoft's Q&A. Privacy concerns aside, it's kind of neat casually saying "Hey Google, play 'The Boys Are Back in Town'" and then immediately hearing some tasty guitar licks.

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman, Far Cry and Watch Dogs. For the 2016-17 fiscal year Ubisoft generated sales of €1,460 million.