United Kingdom grocery store Iceland targets plastic-free personal label…

  • United Kingdom grocery store Iceland targets plastic-free personal label…

United Kingdom grocery store Iceland targets plastic-free personal label…

British supermarket chain Iceland has become the very first major retailer to make a decision to completely eliminate plastic packaging from all its brand products.

According to the company's strategy, paper and pulp trays, and paper bags will be used in place of plastic and will be 100 percent recyclable.

Iceland's pledge will see it replace plastic packaging on around 1,400 own label products with paper-based alternatives.

The supermarket conducted its own research and found that 80% of shoppers would endorse plastic free packaging. The new trays and paper bags are created to be fully recyclable using current domestic recycling streams or in-store collection, and as such are deemed to be less harmful to the environment.

In a 2017 OnePoll survey of consumer attitudes to plastic 80 per cent of adult consumers said they would endorse a supermarket's move to go plastic-free, and almost 68 per cent thought other supermarkets should follow this lead.

One million tonnes of plastic is generated by United Kingdom supermarkets every year but experts have warned that the heavier weight of alternative packaging could result in an increase in carbon emissions. "A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity".

Updates about the supermarket's milestones throughout the next five years will be provided as it transitions into a plastic-free packaging retailer.

Nigel Broadhurst, joint managing director of Iceland, explained the typical ready meal was packaged in particularly bad way: "Take a typical Iceland prepared meal, it is now in a black plastic tray".

After the retailer also confirmed that it would introduce "plastics-free" aisles within the next five years, the BPF issued a warning and a reminder that plastics packaging vastly reduces food waste and is resource efficient. "I urge all other retailers to do the right thing and follow suit", Mr. "This is a time for collaboration". "The technologies and practicalities to create less environmentally harmful alternatives exist, so Iceland is putting a stake in the ground".

The environmental NGO's executive director John Sauven welcomed the move, saying: "It's now up to other retailers and food producers to respond to that challenge". "Iceland has offered a more radical solution that shows the way forward for the sector".