Police confirm rubber bullets fired in H&M protests as shop looted

  • Police confirm rubber bullets fired in H&M protests as shop looted

Police confirm rubber bullets fired in H&M protests as shop looted

National Basketball Association star LeBron James, rapper Diddy and singer The Weeknd are among the celebrities who expressed shock in recent days over the H&M image, which has been removed.

The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter. Other nationwide demonstrations also took place in Mall of the South, Mall of Africa, Clearwater and East Rand Mall.

Recent anger over an advert by the retail giant H&M has spilled out into violence, with several store branches in South Africa being trashed by protesters.

H&M spokesman Amelia-May Woudtra issued a statement later on Saturday saying they were aware of the property damage inside several of their South African stores.

In Menlyn‚ protesters threw clothing around but nothing had been reported stolen.

No arrests have been made so far.

Menlyn Park shopping centre management will release a statement in due course.

"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)".

Police said that a peaceful demonstration had been held by about 150 EFF members at the V&A Waterfront in Cape Town. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

But many have already pledged to boycott the store, as The Weekend - a Canadian R'n'B star who produced menswear collections with the chain - said he was cutting ties with the company.

Shops in Sandton‚ Menlyn Park and on the East Rand were forced to close after party supporters trashed the stores.

This was the latest development in a days-long controversy surrounding a new H&M ad campaign that showed a young black child modeling a hoodie with the text "Coolest Monkey In The Jungle" written on it.