News Feed changes trigger 4% fall in Facebook shares

  • News Feed changes trigger 4% fall in Facebook shares

News Feed changes trigger 4% fall in Facebook shares

That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook's head of news feed, Adam Mosseri.

A study published in August by NetBase found that Facebook is still the preferred brand of Internet users. "And the public content you see more will be held to the same standard-it should encourage meaningful interactions between people". Zuckerberg acknowledged that he expects this will mean people spend less time on Facebook, but he hopes the time they do spend "will be more valuable". "In our view, making the feed more relevant should boost user and engagement growth over time".

Though the shift back to personal interaction may not mean fewer paid marketing spots in users' feeds, any drop in engagement and attention may still translate to fewer ad dollars.

Many of these businesses will be affected by the new measure. "But those are the people who want to see ads".

Zuckerberg's vision for Facebook has always been a platform for giving people a voice and a place to make meaningful connections, though he spent much of past year on the defensive. Last year, Facebook disclosed that Russian agents had used the social network to spread divisive and inflammatory posts and ads to polarize the USA electorate. But is he throwing the proverbial baby out with the bathwater?

Stories and clips that draw comments and likes or are shared by users are more likely to be seen, Facebook said in the email obtained by Bloomberg.

Zuckerberg's full post and a Facebook video that explain the incoming changes follow below.

In the past, Zuckerberg would poll users (such as on changes to Facebook's Terms of Service).

He noted that because staying connected is the social network platform's primary objective, it will restrict public content propping up on users' news feed. Facebook's battle against clickbait, for instance, sent click-dependent publishers like Upworthy into a tailspin several years ago. "This move, in particular, has the potential to rattle countless publishers and brands who rely on the social network to distribute and promote content".

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Admitting that its changes will likely reduce the time people spend on Facebook less was a big deal for the company.

"No matter how well we do on Facebook and how great our videos are, making high-quality videos itself does not bring us any profit", said Cho. And it's a lot like when Facebook published a set of "core values" that year to emphasise that "friends and family come first". Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do-help us connect with each other.

We've tried our best to keep up, continuing our goals of finding good, useful information about your community while also trying to make it as visible to you on Facebook as possible. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities. But too often today, watching video, reading news or getting a page update is just a passive experience. The algorithm change will make it more hard to attract new audiences, however.

The changes fell short of a more radical move to split Facebook's news feed in two, which had been expected by some in the industry.

As we roll this out, you'll see less public content like posts from businesses, brands, and media.

There are many tight-knit communities around TV shows and sports teams.

"This will be one of the more important updates that we have made". But when Facebook is used to deepen friendships that have already been struck and to forge new relationships, the social network helps people feel less alone.

Zuckerberg predicts users will spend less time on Facebook as a result of these changes.

"We believe these changes will be beneficial to Facebook in the medium and long term", said Brian Weiser of the Pivotal Research Group.