Tide Pod Challenge: The Viral Challenge Encouraging Teens To Eat Laundry Detergent

  • Tide Pod Challenge: The Viral Challenge Encouraging Teens To Eat Laundry Detergent

Tide Pod Challenge: The Viral Challenge Encouraging Teens To Eat Laundry Detergent

The so-called "Tide Pod Challenge" includes teens posing with the pods in their mouths, running the risk of poisoning or burning themselves even with a small exposure.

"The American Association of Poison Control Centers has said this is a big risk", said LoVecchio.

The Tide Pod Challenge is not only the latest senseless trend that is making the rounds on the internet, but it is also very unsafe.

Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see.

The video spurred discussions and dares on public forums like Twitter and Reddit with teenagers coming up with novel ideas to ingest detergent pods.

In an interview with CBS News, Procter & Gamble, the manufacturer of Tide Pods, spoke out against people of any age taking part in the Tide Pod Challenge: "They should not be played with".

Memes have erupted all over social media.

"In fact, a child is reported to a poison control center about every 45 minutes in this country".

Swallowing even a small amount of the highly-concentrated detergent found in pods can cause vomiting and diarrhea, USA Today reported.

"Exposures to Laundry Packets, which are encased in a water-soluble membrane that can burst open, are typically highly concentrated compared to traditional laundry detergent and thus can have significantly more serious effects", AAPCC's statement warns.

Online users have joked about how "tasty" the pods look, often calling them "forbidden fruit".

The trend started out as a joke, as the laundry pods look nearly like candy due to their colors. "I can not believe that people are doing this".

Dr. Alfred Aleguas Jr., managing director of the Florida Poison Information Center in Tampa, said if someone mimicked the College Humor video, they could find themselves in a "life-threatening" situation.

In recent years, the company even made the pod containers more childproof after reports of children mistaking them for candy and eating them unknowingly.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes ..."