Pepsi revisits classic Cindy Crawford ad for Super Bowl

  • Pepsi revisits classic Cindy Crawford ad for Super Bowl

Pepsi revisits classic Cindy Crawford ad for Super Bowl

It features her son too. Cindy Crawford has recreated her famous 1992 Pepsi ad.

The Pepsi Super Bowl 2018 commercial will feature supermodel Cindy Crawford and her son.

Like she does in the original, Crawford sips on a Pepsi at a gas station, but that signature white tank top is missing. More details about the Pepsi Super Bowl 2018 ad are coming in the next weeks.

Pepsi will also present a series of pop-up exhibits in the United States throughout the year featuring pop-culture milestones in Pepsi history, guiding fans through the evolution of how Pepsi's history has connected with people over generations, kicking off at the Super Bowl with the presentation of the 2017 Pepsi NFL Rookie of the Year award.

PepsiCo spokespeople declined to identify the agency behind the Super Bowl ad, but people familiar with the matter said it was handled by PepsiCo's in-house agency, Creators League.

People-Cindy Crawford

PepsiCo Inc., which was slammed previous year for an ad that tried to play off current events, is looking for safer ground by reviving its past.

Cindy Crawford's daughter, Kaia might be in the spotlight these days as her modeling career is taking off. According to Pepsi, 2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives.

The new Super Bowl advert is called "This Is The Pepsi", and is part of the drinks company's "Pepsi Generation" campaigning honouring its 120-year history and its place in pop culture.

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history".

PepsiCo, on the other hand, reported sales for its North America beverage unit fell 3% to $5.3 billion during the third quarter, prompting the company to say it would move marketing dollars back to Pepsi and Mountain Dew. She continued, "The commercial was a big moment for me and has spanned generations".