Hands-on with Apple's augmented reality demo of Star Wars Holochess

Apple also announced a new macOS dubbed "High Sierra" that should please Mac users on both the professional and consumer side.

Apple has entered the home audio arena with one simple aim: "to rock your house".

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WWDC 2017 is June 5 to 9 in San Jose, California.

However, Siri has fallen behind in the race owing to Apple's aversion to opening itself to third-party developers, according to analysts.

Apple has unveiled an "important step in safety" for cars, introducing a new "Do Not Disturb While Driving" feature that should reduce distraction behind the wheel. Now as the device pipeline fills, the company is shining more of the spotlight on hardware to woo the developers needed to create accompanying apps. We'll be looking for more about this when Apple unveils this year's new Watch hardware, expected in the fall.

The free software, iOS 11, is expected in September, when Apple typically releases new iPhones. The Cupertino company has always used this annual platform to showcase new operating system versions for iPhone, MacBook, Apple Watch and Apple TV.

Other quick-hit changes include a redesigned App Store, enhanced media compression, improvements to the Photos app (and Live Photos) as well as Apple Music and an augmented reality kit for developers, among others.

Apple's app store is getting a makeover. Another Safari feature will stop video from automatically playing on websites.

In addition, Apple might be upgrading the MacBook line. Apple's speaker will be launching in the U.S., U.K., and Australia in December, with additional markets to come next year.

The latest Intel Kaby Lake chips, which not only offer power and speed of processing, but improved RAM capacity, will come in every new iMac configuration... at last! Its Mac Pro hasn't been updated since 2013, and Apple says the next version will be available some time next year. The demo included music such as Sia's "The Greatest" and Kendrick Lamar's "DNA" played on the Apple, Sonos, and Amazon speakers. Eastern, so get ready for some major announcements and Apple news.

You no longer need to hunt for an iOS 11 download and make sure that you have the right IOS 11 IPSW for your iPhone or iPad. Expect Apple to spend a bit of time talking about its health software like HealthKit, too.

The new iPad Pro also comes with a better camera - the same one found in the iPhone 7 - along with more storage, a better display and faster refreshing of moving images. "We listened. Amazon Prime Video is coming to the TV App and all Apple TVs this year".

- Apple's new HomePod intelligent speaker is focused on sound quality but it will also answer Siri-type things, like reminders and other questions.

For photos, Apple is replacing JPEGs with a new format meant to reduce file sizes.

The biggest question going into WWDC is whether Apple will launch its smart speaker to take on Google and Amazon.